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Gayle
Shanks, former president of the American Booksellers Association (ABA),
will be the keynote speaker at our educational seminar, to be held
Friday morning, Aug. 20, from 8:30am to 10:00am. To register, call
865-922-7490 or email
ceargle@gabbs.net .
This seminar will be directed toward booksellers. There are
many creative ways to help your bookstore become more profitable.
Carrying used books, remainders, and gift items can increase your
bookstore’s bottom line; authorless events can bring new customers into
your store; and the judicious use of email newsletters can remind people
that you are an important part of their community.
Learn how to do all three of these things from professional
bookseller Gayle Shanks, this past year’s president of the American
Booksellers Association, whose store, Changing Hands, just celebrated
its 35th Anniversary. |
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